In Our Fast Paced World, Customer Focused Service Sets Us Apart

2011-04-04T18:57:00.000-07:00

Everything has changed, yet the reason for our success remains the same.

We keep hearing that the world has changed. Customers and clients are a moving target; and that the internet has changed everything.

All of that may be true, but for businesses that rely on service excellence what really has changed?

Today, clients want to do business with companies they trust. Companies are looking for the best products and services at the best price, delivered on demand. Is that really any different from 25 years ago?

Today I operate a recording studio in northeast Ohio. We deliver radio advertisement to our clients’ desktop and to any broadcast station in North America. We upload television soundtracks to video editors and animators around the world. I record voiceover artists from wherever they happen to be: Hawaii, Martha’s Vineyard, New York, LA, London or even Columbus Ohio. And I collaborate with musicians and composers that I have never met.

Comparatively, twenty-five years ago, I delivered commercials and station IDs to radio stations across the country and I collaborated with voice talents and musicians across the U. S.

So what has changed?

Obviously the speed and breadth with which we operate has increased to a pace that is practically instantaneous. No longer do we require overnight shipping for sending and receiving media files. The internet has eliminated that burden.

I bring these examples to light not to relish in the past; but to embrace the future. To be successful, all services businesses must recognize that although we are surrounded by new forms of content; we have faster delivery mechanisms and we’re constantly bombarded by new entertainment and communications; the need for customer service is still paramount to our clients.

In my industry, clients want to work with businesses they trust, with those that provide value, ethical and timely service. While the speed of business has changed, we must remember that it is still the client experience that determines our success.

Radio Advertising

In Our Fast Paced World, Customer Focused Service Sets Us Apart